March 2023 saw the launch of London Calling, a central London showcase of unsigned music, a core element of the programme for the International Live Music Conference (ILMC). With over 1,000 agents, promoters and live music professionals in town, ILMC launched a platform for artists to perform in front of a potentially career-changing crowd.

London Calling took place across four venues in London’s historic Soho in 2023, and ILMC delegates and ticket-buying fans enjoyed 16 artists representing multiple international markets. Media partners included NME and IQ, and after fantastic feedback from all who attended, London Calling is back and taking a step up in 2024.